There are several ways to look at the value of a house, whether you are selling it or refinancing it or even insuring it. Let’s look at them:
Home Market value:
Most of the time, a homeowner wants to know the value of his house to put it on the market. This would be Market value. Market value is what a buyer is willing to pay for a widget in an open market. The laws of economics tell us that if the demand is high, the price will be high. When the demand drops, so does the price. So when evaluating the market value of a product, one must look at the current micro-market.
Home Appraisal Value:
This is the value a bank will use to determine how much money they are willing to lend in the form of a mortgage using the house as collateral. If the owner defaults on the loan, the bank will foreclose (force the sale of the house) to get as much cash out of it to cover the loan balance, or as close to it as they can (as in a ’short sale’). When appraising a home value, an appraiser will look at market statistics, comparable sales, and the region. If a house does not appraise, a buyer cannot get a loan for that value, thus may have to re-negotiate a price with the homeowner. The buyer could offer a larger down payment to make up for the difference the bank will not cover, but this is not recommended – obviously the thouse is not worth that price in the current market.
Home Assessed Value:
The value that a local government places on properties in order to collect property taxes. Different local governments have different tax rates and calculations to assess values. Some rates may take for account that homes are assessed high and reduce their tax rate to make up for it. Some other localities will assess low but have a higher rate. Because of this, one should really not compare property values across localities. Assessed values are not by all means a real property value. Some websites provide such values to the public, creating a misunderstanding of values in the real estate market.
Home Replacement Value:
This is the value that your Home Owner™s insurance uses for your premiums. In the event of total destruction of the property, your home is insured for a replacement amount agreed upon in your portfolio. Some companies will allow an additional 20% to the replacement value to make up for unforeseen costs or increases, however each company has its own policy and one should make sure to review their policy at renewal time. If you under-value your replacement cost, you may come short if you ever need to replace your lost home, and your lender may require that you come up with the difference since you are using your home as collateral. Most lenders require proof of insurance at settlement and throughout the loan term. The replacement value only takes for account the building itself, not the land.
Home Bargain Value:
This is the value given by someone interested in buying a home but who wants to get a deal “ as seen in soft markets. Most will negotiate and accept counter-offers within their Bargain Value range. Some bargain buyers will start so low the homeowner will feel insulted and not counter-offer “ often a mistake. At least this buyer is interested in the home. You should at least try to work with him. If he does not budge, this bargain hunter will withdraw his offer and move on to the next house until he finds a desperate seller. One should not confuse Emotional Value with Market Value when addressing a “bargain” offer.
Home Emotional Value:
Every homeowner has a special value attached to his home filled with memories and personal décor preferences. Emotional Value exists because the homeowner’s special touch made living there convenient to him. The problem is that it may not to someone else. I recently had a listing with brand new oak kitchen cabinets worth $15,000 to the homeowners but when potential buyers saw them their first thought was that they™d need to replace them for a more contemporary look. Everyone has a personal or emotional value to property, including homes and land.
My Home MarketING Value:
When a Realtor is asked to price a home for sale, she will fall within the Market Value of the property, looking at comparables in the neighborhood, and recent appraisals. I must say here that a good Realtor will be honest about the value of a house, regardless of the emotional value its owners may have in mind. Accepting a listing at its emotional value is not doing the owners a favor, au contraire. It is unethical in my book. It is misleading the owners into believing their house is worth this much, what they should expect, and putting them under stress for several months wondering why their property is not selling. By the time they agree they need to lower the price, they feel a financial loss that really never existed, making it difficult for them to negotiate when an offer comes in. In addition, by the time they agree to lower the price, it’s too late: to be effective and within the market value, the price ends up much lower than it would have been 4 months ago. And you now have a house with a 120-days-on-the-market mark.
As a Realtor, to list a home, I use My MarketING Value. This is a term I came up with to describe the value I give to a property to make it stand out from the rest; this is especially important in a slow market. Like on Amazon or e-Bay, those books just a few pennies less do draw a buyer™s attention, especially when there™s nothing wrong with that book! That™s what I achieve with a Marketing Value. Marketing Valued homes usually bring in more than one offer, which then puts the homeowners in a better negotiating position.
Of course, this is not fool proof – one can never really predict how things will turn out. But in this market an over-priced home gets no traffic, a well-priced home gets traffic but no urge to put in an offer, a deal gets an amazing traffic and an urge to act on it. When only one contract comes in, a homeowner is pressured to take the deal, never really knowing what else was out there. And we all know that price is only one of the negotiating points. Would you ratify a full price contract with a home sale contingency in this market or a questionable financial statement, or would you take a little less than asking price with a better package and assurance that the deal will survive through settlement?
Veronique Trusal – www.TrusalHomes.com
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